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Thoughts & InsightsThoughts & Insights

Ideas on web development, design, and building for the web.

Articles·5
  • Google Maps Is Your Storefront (A Practical Google Business Profile Checklist)For most local businesses, people decide who to call on Google Maps. Here’s a practical Google Business Profile checklist to win more calls without becoming an SEO person.
    Apr 288 min
  • Will This Work for My Industry? (Dealerships + Construction Aren’t “Normal” Online)Dealerships and construction companies don’t win online with generic “marketing.” They win by matching how their buyers actually decide who to call.
    Apr 277 min
  • What Happens After Your Website Launches? (The Part Most Agencies Don’t Talk About)Launch isn’t the finish line. Here’s what should happen after your site goes live — updates, fixes, tracking, and support — so you’re not left alone when real life hits.
    Apr 267 min
  • Local SEO for Small Businesses — What Actually WorksSEO sounds complicated. For local businesses, it mostly isn't. Here are the three things that actually move the needle — and what to ignore while you're at it.
    Apr 256 min
  • Why Good Local Businesses Lose Customers to Worse CompetitorsMost local businesses lose leads not because of their prices or their work — but because people can't find them online. Here's how that happens, and what actually fixes it.
    Apr 245 min