Sargutrans needed a credible online presence that actually brings in leads — and a system to manage inventory and follow-ups without chaos behind the scenes.
Their old setup wasn’t mobile-friendly, didn’t show up well in search, and enquiries were easy to miss when the team was busy.
Challenge#
Local buyers search online first. If your inventory isn’t easy to browse on a phone, and you don’t show up on Google, you lose to competitors before the first call happens.
What we did#
We delivered the full stack: a modern responsive website, a web application with a backoffice for managing inventory and leads, plus Google Ads and SEO so the right people could actually find them.
Website (modern + responsive)#
A fast, mobile-first website built around what buyers care about:
- Inventory browsing that’s easy on phones
- Clear “call / WhatsApp / request info” paths across the site
- Modern, credible design that doesn’t look like a template
Web application + backoffice#
To keep the public site accurate and the team efficient, we added a backoffice where they can:
- Manage car listings and details without touching code
- Track incoming enquiries in one place
- Keep the website in sync with updates to inventory
Bonus system (loyalty / incentives)#
We implemented a simple bonus system to support repeat buyers and referrals, designed to be easy to run day-to-day from the backoffice.
Google Ads#
We launched and structured Google Ads campaigns around high-intent searches, with ad messaging that matches the inventory and sends traffic to pages built to convert.
SEO optimization#
We tightened the technical foundation and on-page SEO so Sargutrans can rank locally over time:
- Clean page structure and metadata
- Performance-focused build (Core Web Vitals friendly)
- Search-friendly inventory pages (so listings can be discovered)
Outcome#
Sargutrans ended up with a single system that covers the full loop:
- A modern website that buyers can browse from their phone
- A backoffice that keeps listings and enquiries organized
- Paid traffic (Google Ads) and organic visibility (SEO) working together